Article
Counting The Cost Of False Association: When Does Use Of A Mark Go Beyond Information And Become Infringement?
The High Court examined whether an events company's use of prestigious brand names like VANITY FAIR and GQ on its website constituted trade mark infringement and passing off. The case centered on whether promotional references to exclusive invitation-only events crossed the line from legitimate identification to misleading consumers about a commercial connection with the trade mark owner.
Winckworth Sherwood