Thailand: Data Protection

Thailand's data protection regulator has published draft guidance on lawful bases for processing personal data and marketing practices under the PDPA. The guidance introduces a five-step process for selecting lawful bases, emphasizes separating marketing consent from core services, and addresses AI-driven marketing transparency. Organizations processing personal data in Thailand face new expectations around accountability, consent management, and documentation of compliance efforts.

Tilleke & Gibbins' insurance specialists have contributed to Thomson Reuters' comprehensive country update on Thailand's insurance regulatory framework, covering critical areas from operational permissions to data protection requirements. The guide serves as an essential resource for insurers navigating the Thai market's complex regulatory landscape.

Thailand’s Electronic Transactions Development Agency (ETDA) released a new version of the draft Act on Artificial Intelligence on July 2, 2026, for a public hearing period expected to be approximately 30 days.

Thailand's Personal Data Protection Committee (PDPC) has launched a public consultation period to gather input for a forthcoming...

Thailand's Data Privacy Day 2026, hosted by the Office of the Personal Data Protection Committee (PDPC)...

Thailand continues to advance its legal and regulatory framework for the technology sector, with several key laws undergoing review and proposed amendments.

On August 13, 2024, Thailand's Personal Data Protection Committee (PDPC) published a notification on the Criteria for Personal Data Deletion, Destruction, and De-identification in the Government

The Personal Data Protection Committee (PDPC) of Thailand's Ministry of Digital Economy and Society (MDES) has announced the first administrative fine under the Personal Data Protection Act B.E. 2562

On June 28, 2024, Thailand's Board of Investment (BOI) updated its list of promoted activities to include data hosting, which is listed as "Activity 8.2.4 Data Hosting Services."