Thailand: Licensing & Syndication

商标许可是企业开拓新市场、依托本地分支机构开展经营，或是授权经销商、商业合作伙伴使用自身品牌的常用方式。但各国规范商标许可的法规不尽相同，泰国的部分要求常常令境外品牌权利人感到意外。

Thailand's Department of Intellectual Property has released statistics showing significant growth in IP filings for the first half of 2026, with trade mark applications up 8% and copyright notifications surging 33% year-over-year. The data reveals strong domestic participation alongside sustained international interest, with health, retail, and consumer sectors leading trade mark activity while Thai universities dominate copyright recordation.

From Taylor Swift's trademark refusal to Katy Perry's name dispute in Australia, these five international cases reveal how fame and recognition alone cannot guarantee intellectual property protection. The cases demonstrate critical lessons about trademark registration, contractual obligations, and the complexities of IP ownership in the modern era.