Thailand: Product Liability & Safety

Thailand's cabinet has approved a draft Act on Liability for Defective Goods, known as the "Lemon Law," which aims to strengthen buyers' positions in pursuing claims against sellers by introducing product-specific rules, clearer remedies, and a buyer-friendly presumption that shifts the burden of proof. The draft law modernizes Thailand's consumer protection framework to align with international standards, with enhanced protections for vehicles and electronic appliances, and will take effect 180 days after

Thailand has prescribed more stringent labeling specifications for traditional and electric vehicles (EVs), requiring manufacturers and importers for sale to display clear, accurate product information on vehicle labels.

On May 8, 2026, the Thai government held a press conference to announce a coordinated, multiagency initiative to strengthen oversight and enforcement over products sold on online platforms.

Parallel imports—branded goods imported into a domestic market and sold there without the consent of the intellectual property (IP) owner

Manufacturers and importers therefore have an extra six months to prepare for compliance with the new regulations, which will now come into force on July 20, 2021.