Thailand: Consumer Law

Ambush marketing allows businesses to associate with major events without paying sponsorship fees, but where does creative advertising cross into legal liability? Thailand's trademark, consumer protection, and advertising laws create a complex framework that determines when event-themed campaigns become actionable infringement, deception, or wrongful exploitation of commercial goodwill.

Thailand's cabinet has approved a draft Act on Liability for Defective Goods, known as the "Lemon Law," which aims to strengthen buyers' positions in pursuing claims against sellers by introducing product-specific rules, clearer remedies, and a buyer-friendly presumption that shifts the burden of proof. The draft law modernizes Thailand's consumer protection framework to align with international standards, with enhanced protections for vehicles and electronic appliances, and will take effect 180 days after

Thailand has liberalized its wine import regime, allowing, for the first time, multiple importers to bring in and distribute the same wine brands. On March 27, 2026, the Ministry of Finance issued the Ministerial...

The origin of geographical indications can be traced back to the 1883 Paris Convention for the Protection of Industrial Property, under the designation of "indications of source"...

Thailand has many attributes that make it attractive to fashion industry professionals. With a history of silk production and a start-to-finish supply chain, the country plays an important part...

In September 2021, Thailand's Electronic Transactions Development Agency (ETDA) issued an updated draft royal decree for digital platforms—a potentially far-reaching royal decree...