Thailand: Trade Regulation & Practices

On September 23, 2026, the Trade Competition Commission of Thailand (TCCT) launched a one-month public consultation period on a proposed notification that would overhaul how antitrust offenses under the Trade Competition Act B.E. 2560 (2017) are settled and penalized.

Thailand's Trade Competition Commission has proposed significant amendments to its competition regulations, including lowering market dominance thresholds from 50% to 33% market share and reducing turnover requirements from THB 1 billion to THB 500 million. These changes would substantially expand merger filing obligations and introduce dynamic assessment criteria for rapidly evolving digital markets, potentially affecting a broader range of businesses under the country's competition framework.

Thailand's franchise sector operates without dedicated franchise legislation, relying instead on scattered general laws and administrative guidance from the Trade Competition Commission of Thailand. Recent TCCT decisions have established practical frameworks governing post-contract modifications, discriminatory treatment, forced purchasing arrangements, territorial encroachment...