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From Chicken Restaurants To Liqueur Bottles: Louis Vuitton And The Limits Of Luxury Trademark Protection
Counterfeiting is not an abstract threat for brands like Louis Vuitton. It is an everyday reality. LV's signature monogram and its iconic brown-and-gold palette are among the most copied visual identities in the world. Protecting them is not optional, it is existential. But as LV's enforcement record grows, so does a more complicated question: where does protection end and overclaiming begin?
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