Saudi Arabia: Trademark

From October 2026, brand owners will gain access to the Madrid Protocol for trademark protection in Saudi Arabia, opening new opportunities for international businesses. This streamlined filing system allows multiple territories to be designated within a single application, potentially offering significant cost savings and reduced administrative complexity for companies expanding their brand protection into the Middle East market.

The Kingdom of Saudi Arabia (KSA) has introduced two pivotal laws on September 17, 2024, reshaping the legal landscape for all entities operating and aiming to operate within the KSA market.

Signing of a Memorandum of Understanding between the General Secretariat of the Cooperation Council for the States of the Gulf and the World Intellectual Property Organization (WIPO).