Article
Mark Distinctiveness, Well-Known Status, And Evidence Of Use In Myanmar
Myanmar's first-to-file trademark registration system, operational since April 2023, introduces enhanced legal protections but also more rigorous requirements for brand owners. While the system prioritizes registration, evidence of trademark use remains crucial for establishing acquired distinctiveness, demonstrating well-known status, and strengthening enforcement positions in this evolving legal framework.
Tilleke & Gibbins