Malta: Trademark

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Article
When History Misleads: The CJEU’s Approach To Deceptive Trademarks And Luxury Branding
The Court of Justice of the European Union has ruled on whether luxury brands can use historical dates in their trademarks when those dates suggest centuries of craftsmanship and heritage that don't actually exist. This landmark decision examines how false claims about a business's age may deceive consumers about product quality, particularly when tradition and prestige are key factors in purchasing luxury goods.
Malta IP
GA
Ganado Advocates
Article
European Union Trademark: A Malta Perspective
Malta's dual trademark protection system offers businesses strategic flexibility through national registration or the European Union Trademark route. The EUTM framework, governed by Regulation (EU) 2017/1001, provides cost-effective protection across 27 EU countries through a single application, while Malta's position as an English-speaking jurisdiction enhances its role in IP portfolio management and cross-border structuring.
Malta IP
CC
Chetcuti Cauchi Advocates
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