Italy: Consumer Trading & Unfair Trading

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Countdown To September 2026: How Italy’s New Rules Preview The EU’s Empowering Consumers For The Green Transition Directive
Italy has implemented the EU's Empowering Consumers Directive, introducing strict new rules against greenwashing and misleading sustainability claims that will reshape how consumer products companies communicate environmental performance. The legislation expands prohibited commercial practices and establishes rigorous substantiation requirements for environmental claims, with significant penalties for non-compliance including fines up to EUR 10 million or 4% of annual turnover.
Italy Consumer
GT
Greenberg Traurig, LLP
Article
News On The Fight Against Greenwashing: Italy Implements EU Directive On Empowering Consumers For The Green Transition
Italy has taken a decisive step in combating greenwashing by implementing EU Directive 2024/825, which strengthens consumer protection against misleading environmental claims. The new Legislative Decree introduces comprehensive amendments to the Italian Consumers' Code, establishing strict requirements for environmental claims, sustainability labels, and product comparison services. Will these enhanced regulations effectively curb deceptive green marketing practices and empower consumers to make truly infor
Italy Environment
GA
Global Advertising Lawyers Alliance (GALA)
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