Italy: Trade Regulation & Practices

The Italian Competition Authority has launched investigations into three major supermarket chains for allegedly conducting unauthorized marketing campaigns that exploited Olympic symbols and imagery during the Milano Cortina 2026 Winter Games.

Until recently, the Italian legal framework (both, statutory as well as regulatory) lacked of provisions specifically regulating ‘green claims’.

The Privacy Regulations in force within the European Union are currently contained in two Directives: (a) the original Data Protection Directive (No. 95/46/EC of 24 October 1995 "on the protection of individuals with regard to the processing of personal data and on the free movement of such data"), (b) the ePrivacy Directive, adopted a few years later (No. 2002/58/EC of 12 July 2002 ) with the specific intent to regulate "the processing of personal data and the protection of privacy in the elec