India: Knowledge Management

Expanding into a new market is one of the most critical decisions a founder can make. A well-planned entering a new market strategy can unlock growth, diversify revenue and strengthen brand presence. However, entering a new geography without proper legal, commercial and operational planning can expose businesses to significant risks.

‘Sir, I get motivated / inspired by something or the other almost on a daily basis.

Interplay of technologies such as social media, cloud, analytics and mobility is changing the way marketing is done and the digitally savvy consumer is targeted using various mediums at any time of the day and everywhere.