Article
The Omnichannel Reality: Why Competition Law Must Look Beyond E-Commerce
As India's retail landscape evolves into an integrated omnichannel ecosystem, competition law frameworks continue to treat online and offline retail as separate markets. With e-commerce representing just 6-7% of consumer spending while consumers seamlessly move between digital and physical channels, the question emerges: are regulators defining markets based on outdated channel distinctions rather than actual competitive dynamics?
AZB & Partners