India: IT and Internet

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Article
Invisible Code, Visible Damage: Why Every Business Should Audit Its SEO Strategy
When competitors embed your trademark in hidden website code or use it as a search keyword, the line between smart marketing and legal liability becomes dangerously thin. Indian courts are increasingly scrutinizing these invisible SEO tactics through the lens of passing off law, examining whether such practices constitute actionable misrepresentation that diverts customer goodwill and causes commercial damage.
India IP
MC
MAHESHWARI & CO. Advocates & Legal Consultants
Article
Hindware v. Google: The Trademark Battle Behind Sponsored Search Results
The Delhi High Court's landmark ruling in the Hindware case examines whether Google's practice of allowing competitors to bid on trademarked keywords constitutes infringement, even when the trademark itself remains invisible to consumers. This analysis explores how the Court navigated the intersection of traditional trademark law and algorithmic advertising systems, questioning whether platforms can monetize brand searches by selling that commercial moment to rivals. The judgment fundamentally challenges th
India IP
DL
DSK Legal
Article
India Tightens Oversight On AI-Generated Content Under IT Rules
The Ministry of Electronics and Information Technology (MeitY) has released proposed amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (hereinafter referred to as the "Draft Amendment"), with an addition to the clear labeling of synthetically generated content in the Draft Amendments already placed in public domain via notice dated April 21, 2026
India Technology
SR
S.S. Rana & Co. Advocates
Article
India's New Frontier In Digital Content And AI Regulation: Navigating The Synthetically Generated Information Regulation Under The Information Technology (Intermediary Guidelines And Digital Media Ethics Code) Amendment Rules, 2026
India's digital and AI regulatory framework has entered a decisive new phase. On 10 February 2026, the Ministry of Electronics and Information Technology (“MeitY”) notified the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2026, introducing a comprehensive regulatory framework specifically addressing Synthetically Generated Information (“SGI”). These amendments, which took effect on 20 February 2026, mark India's response to the proliferation of deepfakes, AI-generated content, and other forms of synthetic media that can deceive users and cause significant harm.
India Technology
LegaLogic
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