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CCPA Penalises ‘100%’ Claims: What India’s Latest Misleading Advertising Ruling Means For FMCG And Consumer Brands
On June 18, 2026, the Central Consumer Protection Authority (CCPA) issued an stating that if a brand’s product label, website, or advertising uses the term ‘100%’ in any claim about composition, ingredients, or naturalness, then that claim must be literally and verifiably true.
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