India: Consumer Law

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
Zee v. Nykaa (India): What Every Brand And Their Counsel Needs To Know About Music On Instagram
Zee Entertainment has filed a lawsuit against Nykaa for using copyrighted songs in Instagram reels without proper commercial licensing, seeking $200,000 in damages. The case highlights a critical gap in how brands use social media music libraries: while Instagram permits personal use of licensed music, commercial content requires separate synchronisation licenses that most brands fail to obtain.
India IP
GA
Global Advertising Lawyers Alliance (GALA)
Article
APTEL Holds That Radial Mode Of Supply By A Generating Company To A Distribution Licensee Cannot Be Considered As Sale To A Consumer.
APTEL, vide judgement dated 27.04.2026 in Appeal Nos. 190 of 2019 and 216 of 2019 titled Damodar Valley Corporation v West Bengal Electricity Regulatory Commission & Another, dismissed the appeals filed by Damodar Valley Corporation (“DVC”), upholding the finding of the West Bengal Electricity Regulatory Commission (“WBERC”) that radial mode of supply by a generating company to a distribution licensee cannot be considered as sale to a consumer.
India Energy
Sagus Legal
Article
Postscript: The Division Bench Clarifies The Scope Of ‘Informed Consumer’ Test
Since the publication of an earlier article examining the evolving contours of the “average consumer test in an informed society” [Read here: https://ssrana.in/articles/the-average-consumer-test-in-an-informed-society/], the Division Bench of the Delhi High Court has now delivered its judgment in Mountain Valley Springs India Pvt. Ltd. Vs. Baby Forest Ayurveda Pvt. Ltd. FAO (OS) (COMM) 111/2024, decided on February 27, 2026.
India IP
SR
S.S. Rana & Co. Advocates
Article
Keyword Bidding V. “Bait & Switch”: Makemytrip v. Google At War With The Dark Patterns Guidelines, 2026
The advent of digital advertising has brought trademark law into direct conflict with online market practices, particularly keyword bidding. The use of competitors’ trademarks by businesses to promote their own goods and services, albeit as invisible keywords, has often been debated as “infringement”, thereby causing unfair advantages and consumer confusion.
India IP
Ka
Khurana and Khurana
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