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Deepfakes, Chatbots, AI-Generated Text: European Commission Details Transparency Obligations Under The AI Act
The European Commission has published draft guidelines interpreting the AI Act's transparency obligations, establishing when and how organizations must disclose AI-generated content, deepfakes, and automated interactions. These guidelines clarify that deepfake labeling applies regardless of intent to deceive, that AI systems must identify themselves at the point of interaction, and that the editorial review exception for AI-generated text requires substantive human oversight with clear accountability.
European Union Technology
GT
Greenberg Traurig, LLP
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