European Union: Advertising, Marketing & Branding

Un tribunal français établit une distinction cruciale entre la publication volontaire d'une vidéo sur les réseaux sociaux et le consentement à son exploitation commerciale.

As the September 2026 deadline for the EmpCo Directive approaches, companies face stringent new requirements for environmental claims on packaging. Generic sustainability terms will be prohibited unless backed by hard evidence, while quality marks must meet rigorous certification standards, creating urgent compliance challenges for businesses with existing stock.

Hungary's new advertising law, effective October 2026, introduces comprehensive restrictions on political advertisements and outdoor advertising placement. The regulation prohibits content that incites hatred or violates human dignity, limits political advertising to campaign periods, and significantly reduces available outdoor advertising surfaces while empowering municipalities to impose additional local restrictions.

Michael Kyprianou Law Firm shares insights from their Intellectual Property Department on nine critical considerations for creating, protecting, and growing a brand. From selecting distinctive trademarks and conducting availability searches to securing digital assets and planning international protection, this guidance helps business owners avoid common trademark pitfalls in today's competitive digital marketplace.

The European Commission has published draft guidelines interpreting the AI Act's transparency obligations, establishing when and how organizations must disclose AI-generated content, deepfakes, and automated interactions. These guidelines clarify that deepfake labeling applies regardless of intent to deceive, that AI systems must identify themselves at the point of interaction, and that the editorial review exception for AI-generated text requires substantive human oversight with clear accountability.

Pop superstar Dua Lipa is pursuing a multi-million claim against Samsung Electronics over the unauthorized use of her photograph on television packaging.

On June 25th in Cannes, the Global Advertising Lawyers Alliance will be hosting a program, “Supercharging Creativity Through Compliance" on board the iconic Clipper Stad Amsterdam...

The Global Advertising Lawyers Alliance is hosting an exclusive program aboard the iconic Stad Amsterdam in Cannes, bringing together industry leaders to explore how responsible advertising, smart self-regulation, and bold creativity can work together to build stronger global brands. The event features fireside chats with Heineken's Global Digital Director and the Dutch Advertising Self-Regulatory Authority, examining the intersection of compliance and creative excellence.

Starting a sweepstakes business requires careful legal structuring to avoid gambling classification and regulatory penalties. Understanding the distinction between promotional sweepstakes and regulated gaming activities is essential for compliance across different jurisdictions. This guide examines the legal framework, licensing requirements, and corporate structures needed to operate a compliant sweepstakes company.