European Union: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
La Comisión Nacional De Los Mercados Y La Competencia Sanciona A Tres Influencers Y Recuerda Sus Obligaciones En Publicidad Y Protección De Menores
Spain's National Markets and Competition Commission has sanctioned three major social media influencers for violating audiovisual communication laws. The penalties address failures in clearly identifying commercial content, inadequate protections for minors, and improper pharmaceutical advertising across video platforms and social networks.
Spain Media & IT
Gómez-Acebo & Pombo
Article
France Targets Ultra-Fast Fashion With New EPR Penalties As EU Textile Rules Expand
France has enacted groundbreaking legislation targeting ultra-fast fashion through increased extended producer responsibility fees based on product range breadth and repair incentives, while also mandating manufacturing-location disclosures and restricting advertising. As the EU's revised Waste Framework Directive allows Member States to adopt similar measures, France's approach may preview how textile EPR requirements evolve across Europe and potentially influence emerging U.S. state programs. Will other j
Global Environment
BD
Beveridge & Diamond
Article
Sådan planlægger I Black Friday uden at spænde ben for julesalget
As Black Friday and Black Week approach Danish retailers, businesses must carefully navigate complex pricing regulations that govern how discounts can be advertised. A recent 4.25 million DKK fine for misleading price marketing demonstrates the serious consequences of non-compliance, making proper campaign planning essential for both November sales events and subsequent holiday promotions.
Denmark Consumer
B
Bech-Bruun
Article
When A Founder Loses Access To A Meta Account: Legal And Strategic Considerations In Europe
For founders and international businesses, losing access to Meta platforms has evolved from a technical inconvenience into a critical business continuity and reputational risk. This publication examines the legal and strategic considerations surrounding Meta account disputes, including platform governance, executive impersonation, GDPR implications, and the importance of coordinated escalation strategies in an increasingly platform-dependent digital economy.
Malta Media & IT
CC
Chetcuti Cauchi Advocates
Article
Swiss Court Rejects Similarity Between Medical Products And Medical Services In CannaMed Trademark Dispute
A pharmaceutical company's trademark dispute over 'CannaMed' raises critical questions about brand protection in the rapidly evolving cannabis and medical sectors. The case highlights the intersection of traditional pharmaceutical branding with emerging cannabis industry nomenclature. Legal and commercial implications of this trademark conflict could set important precedents for companies operating at the convergence of these two industries.
Netherlands IP
NG
Novagraaf Group
Article
The Green EmpCo Clock Is Ticking … What Businesses Need To Know Now
As the September 2026 deadline for the EmpCo Directive approaches, companies face stringent new requirements for environmental claims on packaging. Generic sustainability terms will be prohibited unless backed by hard evidence, while quality marks must meet rigorous certification standards, creating urgent compliance challenges for businesses with existing stock.
Netherlands Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
Shrinking Advertising Space: New Content, Placement And Market Restrictions In Hungary
Hungary's new advertising law, effective October 2026, introduces comprehensive restrictions on political advertisements and outdoor advertising placement. The regulation prohibits content that incites hatred or violates human dignity, limits political advertising to campaign periods, and significantly reduces available outdoor advertising surfaces while empowering municipalities to impose additional local restrictions.
Hungary Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
When History Misleads: The CJEU’s Approach To Deceptive Trademarks And Luxury Branding
The Court of Justice of the European Union has ruled on whether luxury brands can use historical dates in their trademarks when those dates suggest centuries of craftsmanship and heritage that don't actually exist. This landmark decision examines how false claims about a business's age may deceive consumers about product quality, particularly when tradition and prestige are key factors in purchasing luxury goods.
Malta IP
GA
Ganado Advocates
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