European Union: Advertising, Marketing & Branding

This video examines the evolving legal framework surrounding greenwashing in advertising, exploring how regulations are tightening around misleading environmental claims in commercial communications. The discussion addresses the boundaries of acceptable ecological marketing and the legal risks companies face when making environmental assertions.

Michael Kyprianou Law Firm shares insights from their Intellectual Property Department on nine critical considerations for creating, protecting, and growing a brand. From selecting distinctive trademarks and conducting availability searches to securing digital assets and planning international protection, this guidance helps business owners avoid common trademark pitfalls in today's competitive digital marketplace.

The European Commission has published draft guidelines interpreting the AI Act's transparency obligations, establishing when and how organizations must disclose AI-generated content, deepfakes, and automated interactions. These guidelines clarify that deepfake labeling applies regardless of intent to deceive, that AI systems must identify themselves at the point of interaction, and that the editorial review exception for AI-generated text requires substantive human oversight with clear accountability.

Influencer marketing has transformed how consumers encounter advertisements, but the line between authentic content and paid promotion remains dangerously blurred on social media.

Frankfurt Kurnit announces its participation in Cannes Rules!, a groundbreaking full-day event in Cannes dedicated to advertising law and self-regulation. The event will feature expert panels on AI-assisted personalization, environmental marketing, influencer responsibility, and the business case for self-regulation in the advertising ecosystem.

La Cour de justice de l'Union européenne établit qu'une plateforme organisant et monétisant des annonces publicitaires peut être tenue responsable des traitements de données personnelles effectués via ces encarts.

France's data protection authority has issued a groundbreaking recommendation requiring prior consent for email tracking pixels, fundamentally changing how organizations can monitor email engagement.

Last summer, three of our clients attended an extensive hearing before the Council of State, which addressed the fundamental question of the legal framework under which...

On 2 December 2025, the Court of Justice of the European Union delivered an important judgment (Russmedia, C-492/23) on the responsibility of online platforms for advertisements containing personal data.