European Union: Advertising, Marketing & Branding

Luxury brands are expanding beyond traditional product categories into wellness, hospitality, and experiential services, fundamentally transforming how trademark protection must adapt. As fashion houses open cafés, beauty brands operate spas, and heritage maisons launch wellness programs, the legal framework struggles to keep pace with ecosystem-based diversification that challenges conventional notions of brand boundaries and distinctiveness.

Join industry experts as they explore the complex relationship between fashion and counterfeiting, examining how brands can protect their intellectual property while navigating the challenges of a global marketplace. This webinar will provide practical insights into combating counterfeit goods and safeguarding brand reputation in the fashion industry.

Deuxième sanction prononcée au visa de ce texte, cette décision constitue un avertissement majeur pour toutes les très grandes plateformes en ligne opérant sur le marché européen.