Denmark: Consumer Protection

As Black Friday and Black Week approach Danish retailers, businesses must carefully navigate complex pricing regulations that govern how discounts can be advertised. A recent 4.25 million DKK fine for misleading price marketing demonstrates the serious consequences of non-compliance, making proper campaign planning essential for both November sales events and subsequent holiday promotions.

Fra den 27. september 2026 skærpes kravene til virksomheders grønne markedsføring markant med nye regler om bæredygtighedsmærker, generiske miljøudsagn og fremtidige miljøpræstationer.

From September 2026, Denmark will implement significantly stricter requirements for companies' green marketing practices, particularly affecting sustainability labels, generic environmental claims, and future environmental performance statements. Companies must now ensure their sustainability labels are based on certified schemes or established by public authorities...