Belgium: Consumer Law

Belgium has transposed the EU's EmpCo Directive into national law, introducing stricter rules against greenwashing and misleading environmental claims. The new legislation expands the blacklist of unfair commercial practices and imposes additional pre-contractual information obligations on businesses. How will these changes impact companies making sustainability claims and selling products with digital elements?

European consumer protection law now requires online traders to provide a clearly labeled withdrawal button on their platforms, implementing a structured two-step process that makes it as easy for consumers to exit contracts as it was to enter them.

From June 19, 2026, all online traders active within the EU are required to provide a “withdrawal button” on their websites and apps.

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

When drafting contracts and contractual terms, there is a duty to maintain a balance between the rights and duties of the parties.

Accordingly, the ECJ favours the performance of the contract instead, rescission should be considered as a solution of last resort.

EU Court Of Justice Clarifies Duty To Provide Information On Consumer's Right Of Withdrawal In Distance Contracts.

On 13 September 2018, the Court of Justice of the European Union handed down a judgment clarifying the concepts of "aggressive commercial practice" and "inertia selling" within the meaning of Directive 2005/29/EC ...