Belgium: Consumer Law

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.

Belgium Transposes The EmpCo Directive: Consumer Law Gets Tougher On Greenwashing

Belgium has transposed the EU's EmpCo Directive into national law, introducing stricter rules against greenwashing and misleading environmental claims. The new legislation expands the blacklist of unfair commercial practices and imposes additional pre-contractual information obligations on businesses. How will these changes impact companies making sustainability claims and selling products with digital elements?

Belgium Consumer

A

Altius

New EU Rules On Withdrawing From Online Contracts

European consumer protection law now requires online traders to provide a clearly labeled withdrawal button on their platforms, implementing a structured two-step process that makes it as easy for consumers to exit contracts as it was to enter them.

Belgium Consumer

LL

Loyens & Loeff

From Checkout To Opt-Out: The EU Withdrawal Button Is Here – What E-Commerce Businesses Need To Know

From June 19, 2026, all online traders active within the EU are required to provide a “withdrawal button” on their websites and apps.

Worldwide Consumer

CM

Crowell & Moring LLP

The ‘Withdraw Here’ Button: Now A Legal Obligation For Webshops

Belgian online traders face a new legal requirement to implement a mandatory 'withdraw here' button on their webshops by 19 June 2026. This EU directive fundamentally changes how consumers exercise...

Belgium Consumer

A

Altius

EU Commission Pushes for Transposition of the EmpCo Directive on Environmental Claims

European Union Consumer

JD

Jones Day

Auto-renewing A Consumer Contract? From 1 May 2027, Prior Notice Is Required

Belgium Consumer

A

Altius

Sales All Year Round!

Belgium Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Retail Promotions & Pricing: Legal Essentials For Businesses | Part 2 – Sales Periods: Rules, Restrictions, And Compliance (Update May 2026)

Belgium Consumer

A

Altius

The Council And Parliament Agree To Slim Down And Delay Parts Of The EU AI Act

Belgium Technology

LS

Lewis Silkin

Payment Of Consumers' Debts Owed To Undertakings

Belgium Consumer

SB

Simont Braun

Digital Fairness Act: New EU Rules On Online Consumer Protection

Belgium Consumer

F

Fieldfisher

New Law, New Challenges

Belgium Commercial

ML

Monard Law

Privacy, Cyber & Data Strategy Advisory | California Expands The Impact Of The CCPA With Sweeping New Rules On Cybersecurity Audits, Automated Decisionmaking Technologies, And Privacy Risk Assessments

Belgium Privacy

AB

Alston & Bird

Two Kiwis Per Day Chase Constipation Away – European Commission Approves Health Claim For Fruit

Belgium Healthcare

A

Altius

Grab and Go: EU Top Court Allows Antitrust Enforcers to Seize Work Emails Without Approval

European Union Anti-trust

JD

Jones Day

European Commission – Statement Of Objections Issued In Construction Chemicals Cartel Investigation

Worldwide Anti-trust

N

Nazali

The EU's Tax Simplification Package: Practical Implications And Key Considerations

European Union Tax

AO

A&O Shearman

CRD VI: Belgium Adopts New Rules For Third-country Branches Banking Activities

Belgium Finance

LL

Loyens & Loeff

International Carbon Credits Under The Proposed EU ETS Revision And CBAM Implementing Regulations

Belgium Environment

AO

A&O Shearman

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 7 – Gift Cards: Legal Considerations And Recommendations

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

Belgium Consumer

A

Altius

Retail Promotions & Pricing: Legal Essentials For Retailers | Part 3 – Liquidation Sales: When And How To Legally Conduct Them

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

Belgium Commercial

A

Altius

Unfair Clauses In B2C And B2B Contracts: Be Aware Of Different Sanctions

When drafting contracts and contractual terms, there is a duty to maintain a balance between the rights and duties of the parties.

Belgium Consumer

CM

Crowell & Moring LLP

Alphabet And Others (C-233/23): Game-Changing Ruling Looms In Google Antitrust Battle

On September 5, Advocate General (AG) Medina rendered her opinion in Alphabet and Others, (Opinion) suggesting the Court of Justice not to apply the strict Bronner 2criteria for assessing...

Belgium Anti-trust

MW

McDermott Will & Emery

Spain's Consumers Win New "Collective Actions" Safeguards In New Organic Law Bill

Belgium Consumer

OC

Osborne Clarke

Greenwashing And Consumer Protection: New European And Belgian Rules Ahead

Belgium Environment

L

Lydian

The CMO's Role In Global Growth: A C-Suite Guide To International Success

Worldwide Media & IT

IP

Innovation Park

Digital Age Blog Series – #2 Is Your Online Platform Compliant With EU Regulations?

European Union Media & IT

C

Cresco

The European Commission Proposes A Cyber Resilience Act

European Union Technology

V

Vinge

Nieuwe Regels Prijzenpromoties Vanaf 28 Mei '22: De Comeback Van De Referentieprijs

Belgium Consumer

JB

Janson Baugniet

The European Commission Publishes The Results Of Its Evaluation Of State Aid Rules Regarding SGEI

European Union Commercial

C-

CMS Law-Now

When And How To Scale Your Startup Internationally

Belgium Commercial

IP

Innovation Park

Sustainability vs. Inflation: 4 Game-Changing Trends

Belgium Strategy

IP

Innovation Park

The European Parliament Calls For A Long-Term European Video Game And Esports Strategy

European Union Media & IT

CM

Crowell & Moring LLP

The European Commission Publishes The Results Of Its Evaluation Of State Aid Rules Regarding SGEI

On 1 December 2022, the European Commission published the results of the evaluation it launched on 17 June 2019 on the application of its State aid Regulation...

European Union Commercial

C-

CMS Law-Now

When And How To Scale Your Startup Internationally

International business growth is an attractive long-term objective for many company owners. Breaking into the global market could be profitable for your firm, but it's not always suitable for every industry.

Belgium Commercial

IP

Innovation Park

Sustainability vs. Inflation: 4 Game-Changing Trends

As industries across the board grapple with rising costs, supply-chain issues, and economic uncertainty, sustainability goals have taken a back seat.

Belgium Strategy

IP

Innovation Park

The European Parliament Calls For A Long-Term European Video Game And Esports Strategy

On November 10, 2022 the European Parliament adopted a resolution on esports and video games. In this resolution the European Parliament calls on the Commission and the Council...

European Union Media & IT

CM

Crowell & Moring LLP

EU Proposal On New Ecodesign Requirements For Sustainable Products

European Union Environment

MB

Mayer Brown

ECJ Clarifies Interpretation Of Consumer Sales And Guarantees Directive

Accordingly, the ECJ favours the performance of the contract instead, rescission should be considered as a solution of last resort.

European Union Consumer

VB

Van Bael & Bellis

EU Court Of Justice Clarifies Duty To Provide Information On Consumer's Right Of Withdrawal In Distance Contracts

EU Court Of Justice Clarifies Duty To Provide Information On Consumer's Right Of Withdrawal In Distance Contracts.

European Union Consumer

VB

Van Bael & Bellis

EU Court Of Justice Clarifies Concepts Of "Aggressive Commercial Practice" And "Inertia Selling"

On 13 September 2018, the Court of Justice of the European Union handed down a judgment clarifying the concepts of "aggressive commercial practice" and "inertia selling" within the meaning of Directive 2005/29/EC ...

European Union Anti-trust

VB

Van Bael & Bellis

Court Of Justice Of European Union Clarifies Concept Of "Misleading Omission" With Respect To Energy Classification Labelling Of Vacuum Cleaners

On 25 July 2018, the Court of Justice of the European Union handed down its judgment concerning energy labels in a case involving Dyson and BSH (ECJ, 25 July 2018, Case C-632/16, Dyson Ltd and Dyson BV v. BSH Home Appliances NV).

European Union Consumer

VB

Van Bael & Bellis

New European Commission Proposal For Directive On Collective Representative Actions

European Union Consumer

VB

Van Bael & Bellis

The European Commission Proposes Restrictions On Single Use Plastics

European Union Environment

JD

Jones Day

European Commission Proposes "New Deal For Consumers"

European Union Consumer

VB

Van Bael & Bellis

ECJ Clears Prohibition On Advertising In Relation To Plastic Surgery

European Union Media & IT

VB

Van Bael & Bellis

Reflections On The Coty Judgment Of The Court Of Justice: Consequences For Platform Restrictions And Selective Distribution

European Union Commercial

VB

Van Bael & Bellis

Commission Reports On Implementation Of Collective Redress Recommendations At National Level

European Union Consumer

VB

Van Bael & Bellis

ECJ Finds Spanish General Prohibition On Selling At A Loss Incompatible With EU Law

European Union Consumer

VB

Van Bael & Bellis

Court Of Justice Of European Union Clarifies Rules On Limitation Periods Under Sales And Guarantees Directive

European Union Consumer

VB

Van Bael & Bellis

Publication And Entry Into Force Of Royal Decree On "Mystery Shopping"

European Union Consumer

VB

Van Bael & Bellis

European Commission Publishes Results Of EU Consumer Law Review

European Union Consumer

VB

Van Bael & Bellis

ECJ Expands Concept Of "Seller" Under Consumer Sales Directive

European Union Consumer

VB

Van Bael & Bellis

ECJ Rules On Fairness Of Standard Choice Of Law Clauses In B2C Relationships

Belgium Consumer

VB

Van Bael & Bellis

President Of Brussels Commercial Court Dismisses Cease-And-Desist Action Brought By Ferrero Against Delhaize

Belgium Commercial

VB

Van Bael & Bellis

ECJ Clarifies Consumer Protection Rules Relating To Sale Of Consumer Goods And Associated Guarantees

European Union Consumer

VB

Van Bael & Bellis

Standard-Form Contracts For Legal Services Between Lawyers And Consumers Must Comply With Directive On Unfair Terms In Consumer Contracts

European Union Consumer

VB

Van Bael & Bellis

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