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Australia | Coles Supermarkets Goes ‘Down Down’ In Federal Court Misleading Conduct Case With The ACCC’
The Federal Court of Australia has ruled that Coles Supermarkets' 'Down Down' promotional pricing was misleading to consumers, despite the advertised prices being factually accurate. The case examines whether temporary price increases followed by promotional discounts constitute genuine savings, and establishes critical standards for how long a higher price must be maintained before retailers can legitimately advertise it as a discount reference point.
Spruson & Ferguson