Article
A Few Tenths Of A Per Cent Was Enough: What Booking/Etraveli Means For Platform Deals
The European General Court has upheld the Commission's prohibition of Booking Holdings' acquisition of Etraveli Group, endorsing a novel 'reverse leveraging' theory of harm in platform mergers. This landmark judgment establishes that a dominant platform can be blocked from acquiring a business in an adjacent market even when the transaction produces only a marginal market share increase, if it serves to entrench an already weak competitive environment and make it harder for rivals to challenge the incumbent
Goodwin Procter LLP