Article
Green Claims Under The Microscope: New Rules For EU And Non-EU Businesses
The EU's new Empowering Consumers for the Green Transition Directive introduces sweeping restrictions on environmental claims and sustainability labels across all B2C commercial practices, fundamentally reshaping how businesses can market their green credentials. From September 2026, companies face strict prohibitions on generic environmental claims, carbon offsetting-based marketing, and unverified sustainability labels, while enhanced durability requirements impose new obligations on product information a
A&O Shearman