United Kingdom: Social Media

The UK's online safety regime is beginning to reshape how digital services verify users' ages, with Ofcom reporting a significant increase in the deployment of age assurance measures across pornography, social media, dating and gaming platforms.

The UK government has introduced sweeping new regulations targeting social media use by teenagers, implementing mandatory curfews and anti-addiction controls for 16- and 17-year-olds. These measures place age verification and assurance mechanisms at the core of platform compliance requirements, fundamentally reshaping how social media companies must operate in the UK market.

When Norwegian Air challenged British Airways to a social media wager ahead of England's World Cup quarter-final, the losing airline agreed to replace its profile picture with the winner's logo. England won, and Norwegian temporarily displayed the British Airways logo on Instagram. While this friendly marketing stunt generated publicity for both brands, it raises important questions about trade mark usage, brand protection, and the legal considerations that should underpin even the most lighthearted corpora

Last July, the House of Commons Science, Innovation and Technology Select Committee published its report on social media, misinformation and harmful algorithms. It criticised the UK's online safety regime...

The European Commission has launched a privacy-preserving age-verification app designed to help platforms comply with the Digital Services Act, but Member States are simultaneously implementing divergent national age...

New UK legislation supplements the UK's online safety regime as the government comes under increasing pressure to ban social media for under-16s. What are the changes?

If you have been posting on LinkedIn recently, you have probably felt the shift in reach and engagement. Tactics that seemed effective six months ago are no longer delivering the same results.

When advertising age-restricted products online in the UK, it's crucial for advertisers to understand the framework established by the Advertising Standards Authority (ASA) and the Committee of Advertising...

The High Court's decision in Kamal v Tax Policy Associates [2026] EWHC 551 (KB) has attracted considerable attention as the first judicial application...