United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
ASA Pulls The Covers Back On Nectar Sleep's "Save Up To 65%" Ad
The UK's Advertising Standards Authority has ruled against Nectar Sleep's "Save up to 65%" promotional campaign, finding that the basis of the savings claim was unclear and materially misleading to consumers. The decision highlights critical issues with how retailers calculate and present competitor price comparisons, particularly when using narrow product selections and averaging methodologies that may not reflect genuine market conditions.
United Kingdom Consumer
LS
Lewis Silkin
Article
Subscriptions, Savings And Scrutiny: New Consumer Reforms Put Business Practices Under The Spotlight
The UK government has announced a renewed focus on consumer protection, targeting misleading pricing practices and subscription contract friction. Businesses may need to review their marketing strategies, discount claims, and subscription models as new regulations under the Digital Markets, Competition and Consumers Act 2024 take effect in January 2027.
United Kingdom Consumer
GW
Gowling WLG
Article
Less Healthy, More Clarity
New ASA rulings clarify when food advertising crosses the line from brand promotion to product-specific marketing under the UK's less healthy food restrictions. Two recent decisions involving McDonald's and Domino's reveal how naming specific menu items can determine whether an advert violates the pre-watershed ban, while a parliamentary committee now questions whether these distinctions should exist at all.
United Kingdom Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
After Just 6 Months Of The LHF Ad Ban, Parliamentarians Are Already Asking For More!
The UK's long-awaited restrictions on advertising less healthy food and drink finally took effect in January 2025, but a parliamentary committee now argues they don't go far enough. Should advertising law expand to cover brand advertising, outdoor placements, and sports sponsorship, or should it also consider allowing responsible marketing of clinically proven weight-loss treatments?
United Kingdom Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Podcast
The Business Of Beauty: From Luxury To Longevity With Lindy Firstenberg (Podcast)
This week, Kate sits down with Lindy Firstenberg, Co-Lead of the Beauty, Health & Wellness Practice at AlixPartners. From helping launch Louis Vuitton Fragrance to advising founders, retailers, investors, and global brands, Lindy has spent her career at the forefront of the industry's biggest shifts. Now, she's stepping into entrepreneurship herself, co-founding a science-backed scar repair company built around breakthrough biotechnology.
United Kingdom Consumer
A
AlixPartners
Article
The Sporting Events Bill: A Big Win For Business?
The UK government is introducing the Sporting Events Bill to create a unified legislative framework for hosting major international sporting events. This new approach aims to streamline the approval process, enhance legal protections for commercial partners, and make UK bids more competitive for prestigious tournaments like EURO 2028, the World Athletics Championships, and FIFA Women's World Cup.
United Kingdom Media & IT
Sa
Shepherd and Wedderburn LLP
Article
Runway Meets Race Day - M&S Holds First Ever F1 British Grand Prix Pitlane Catwalk
Marks & Spencer made history by hosting the first-ever fashion show in the F1 pit lane at Silverstone during the British Grand Prix weekend, showcasing their new "Dress to Thrill" collection to over 564,000 attendees. The event marks a strategic multi-year partnership between the iconic British retailer and the racing circuit, positioning M&S at the intersection of fashion and motorsport. With F1's global fanbase exceeding 831 million and fashion brands increasingly embracing motorsport collaborations, this
United Kingdom Media & IT
MC
Marks & Clerk
Article
ASA Complaint Handling Changes: Sharper Processes, Tighter Deadlines And What Advertisers Should Do Now
The Advertising Standards Authority has revised its complaint handling procedures, introducing clearer expectations around evidence submission, transparency requirements, and review processes. These procedural updates may require advertisers to respond more quickly when complaints arise, with tighter deadlines for evidence submission and ruling suspension requests.
United Kingdom Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
ASA Complaint Handling Changes: Sharper Processes, Tighter Deadlines And What Advertisers Should Do Now
The Advertising Standards Authority (ASA) has updated its complaint handling procedures, following a review aimed at modernising, simplifying and strengthening the way complaints about advertising are managed. While the ASA describes many of the changes as formalising existing practice, the updates are worth noting: they introduce clearer expectations around evidence, transparency and review requests, and could affect how quickly advertisers need to respond when a complaint lands.
United Kingdom Media & IT
LS
Lewis Silkin
Article
Message From Cannes: Advertising Self-Regulation Is Creativity's Greatest Protector
The advertising industry faces mounting pressures from generative AI, evolving platforms, and new regulations across jurisdictions worldwide. Self-regulation through frameworks like the ICC Advertising and Marketing Communications Code offers speed, flexibility, and industry expertise that statutory frameworks cannot match. When self-regulation is effective, well-funded, and credible, it protects creative freedom while maintaining consumer trust and preventing government overreach.
United Kingdom Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Podcast
Carpmaels in Conversation: Ep. 41 – IP challenges in the age of social media (Podcast)
Social media platforms like TikTok and Instagram have fundamentally transformed product marketing and consumer access, but this digital revolution has brought significant intellectual property challenges. How can brand owners protect their trademarks and reputation when counterfeits proliferate through influencer marketing, "dupe" culture blurs the line between legitimate competition and infringement, and upcycled products create both opportunities and risks?
United Kingdom IP
CR
Carpmaels & Ransford LLP
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