United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

The ASA's Brand Advertising Exemption: What Do You Need To Know?

The UK's new less healthy product advertising rules restrict ads for "identifiable" less healthy food and drink products across TV, ODPS and paid-for online placements.

United Kingdom Media & IT

LS

Lewis Silkin

Retailers' vs The Advertising Standards Authority

Industry experts are warning of a "return to the super skinny trend", after a rise in the banning of popular high street fashion adverts which presented models who looked "unhealthily thin". Campaigns included in the recent wave of Advertising Standards Authority (ASA) bans, include Zara, M&S and Next

United Kingdom Media & IT

FA

Foot Anstey Solicitors

Informal Communications, Formal Consequences: Can English Law Binding Contracts Be Created Outside Of A Formal Contract?

The Court of Appeal on WhatsApp, Email, and Contract Formation in DAZN Limited v Coupang Corp. [2025] EWCA Civ 1083 is a good reminder that at English law binding...

United Kingdom Commercial

GW

Gowling WLG

It's That Time Again: Sign Up Now For Brinsley's Fireside Chat With Guy Parker Of The ASA On Thursday 13 November

As part of our now well-established annual tradition, I'm delighted to invite you to a virtual fireside chat with Guy Parker, Chief Executive of the Advertising Standards Authority (ASA).

United Kingdom Media & IT

LS

Lewis Silkin

Don't Roll The Dice With Kids: CAP And BCAP Up The Ante On Gambling Ads

United Kingdom Media & IT

LS

Lewis Silkin

Time's Up: ASA Rules On Countdown Timers And Pricing Claims

United Kingdom Media & IT

LS

Lewis Silkin

It's All Smoke And Minors: UK Government Crackdown On Selling Vapes To Children

United Kingdom Healthcare

LS

Lewis Silkin

Early Expiry Date For Junk Food Ads – Are You Ready To Comply?

United Kingdom Media & IT

BP

Burness Paull

Like After-dinner Mints, CAP Finally Serves Up Its Draft CAP Guidance On Less Healthy Foods

United Kingdom Media & IT

LS

Lewis Silkin

Like After-dinner Mints, CAP Finally Serves Up Its Draft CAP Guidance On Less Healthy Foods.

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

What's New On Online Safety?

United Kingdom Media & IT

LS

Lewis Silkin

Webinar Summary: What To Do If The CMA Comes Calling

United Kingdom Consumer

LS

Lewis Silkin

Unlocking Like-For-Like Volume Growth In A Depressed Retail Market

United Kingdom Consumer

A

AlixPartners

Video: Licensing Lawyers Visit Derby

United Kingdom IP

RB

Rothera Bray

FinTech Global FS Regulatory Round-up - W/e 12 September 2025

United Kingdom Technology

KL

Herbert Smith Freehills Kramer LLP

UK CPS And SFO Issue Updated Corporate Prosecution Guidance: What Corporates Need To Know

United Kingdom Commercial

KG

K&L Gates LLP

AI In Healthcare: Legal And Ethical Considerations At The New Frontier

United Kingdom Technology

AO

A&O Shearman

FinReg Monthly Update

United Kingdom Finance

PR

Proskauer Rose LLP

Is The Immigration System Ready For The AI Revolution?

United Kingdom Immigration

WB

WestBridge Business Immigration

The AdLaw Insights Podcast, With Brinsley & Geraint (Ep 7): Advertising Less Healthy Foods

We're excited to share the latest episode of our podcast. We're joined by Rebecca (Becky) Moore, a partner in our Manchester office, and we tuck in to the UK's new rules on advertising less healthy foods (LHF).

United Kingdom Media & IT

LS

Lewis Silkin

First Court Appearance For Three 'Finfluencers' Charged In FCA-led Global Crackdown On Illegal Promotions

Finfluencers promote financial products and share insights and advice with their followers on social media. This can be problematic when they are not authorised and don't give adequate information about the risks...

United Kingdom Media & IT

LS

Lewis Silkin

The VSP Regime Is Dead, Long Live The OSA!

On 25 July 2025, the dedicated regime for video sharing platforms (VSPs) was repealed. These platforms now fall under the broader scope of the Online Safety Act 2023.

United Kingdom Media & IT

LS

Lewis Silkin

The Brand New Brand Advertising Exemption Regulations Have Just Been Served Up!

On 10 September, Ashley Dalton, Parliamentary Under-Secretary (Department of Health and Social Care)...

United Kingdom Media & IT

LS

Lewis Silkin

Cheats, Hacks And Legal Strategies: Safeguarding Value In The UK Video Game Industry

United Kingdom Media & IT

LS

Lewis Silkin

Avoiding Fake And Misleading Consumer Reviews: CMA Updates Guidance

United Kingdom Anti-trust

LS

Lewis Silkin

Like Omelettes And Eggs, You Can't Advertise Creme Egg Cookies Without Breaking HFSS Targeting Rules

United Kingdom Media & IT

LS

Lewis Silkin

Less Healthy Food Ads Are Off The Menu From 1st October. What Are Key Takeaways?

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Less Healthy Food Ads Are Off The Menu From 1st October. What Are Key Takeaways?

United Kingdom Media & IT

LS

Lewis Silkin

ASA Monthly Insights August 2025: Four (Or So) Rulings You Need To Know About

United Kingdom Media & IT

BJ

Browne Jacobson

ASA Rules On Pricing Of Subscription Offer

United Kingdom Employment

LS

Lewis Silkin

ASA Says "Game Over" To Sexualised Anime Ads Targeting UK Viewers

United Kingdom Employment

LS

Lewis Silkin

Navigating The New CTSI Guidance: What Businesses Need To Know

United Kingdom Anti-trust

BJ

Browne Jacobson

Can Advertising Be Diverse Without Being Discriminatory?

United Kingdom Media & IT

LS

Lewis Silkin

ASA Rules On Pricing Of Subscription Offer

The ASA has ruled on how the pricing for a health and fitness app subscription was presented.

United Kingdom Employment

LS

Lewis Silkin

ASA Says "Game Over" To Sexualised Anime Ads Targeting UK Viewers

A recent ASA ruling has illustrated the dangers that may lurk in translations, as well as in representations that might be acceptable in some territories but not in the UK.

United Kingdom Employment

LS

Lewis Silkin

Navigating The New CTSI Guidance: What Businesses Need To Know

If ever there was a document which shows how the consumer regulatory regime is a complex tapestry, it's the Chartered Trading Standards Institute's (CTSI) Guidance for Traders on Pricing Practices.

United Kingdom Anti-trust

BJ

Browne Jacobson

Can Advertising Be Diverse Without Being Discriminatory?

The Advertising Standards Authority (ASA) decision to uphold two complaints against Colgate-Palmolive's TV ad for Sanex Skin Therapy (20th August 2025) would suggest that even when advertisers try to be inclusive...

United Kingdom Media & IT

LS

Lewis Silkin

CTSI Updates Guidance For Traders On Pricing Practices

United Kingdom Consumer

LS

Lewis Silkin

Wellness Drink Tripped Up By Unauthorised Health, Nutrition And Medicinal Claims

Like many, I'm partial to a cold, refreshing drink—especially if it promises a little more than just quenching my thirst. So, when I came across the ASA's recent decision on Trip Drink Ltd, the purveyors of CBD...

United Kingdom Healthcare

LS

Lewis Silkin

Something To Chew On: UK Government Publishes Hotly Anticipated Update On HFSS Ad Ban

Just in time for the summer holidays, the UK government has published its draft Advertising (Less Healthy Food) (Brand Advertising Exemption) Regulations 2025 for consultation.

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

ASA Springs Another Mattress Pricing Case On Us

Pricing claims, including discount claims, must be clear and fair, and must not mislead consumers. That is the position under consumer protection legislation and the UK's...

United Kingdom Media & IT

LS

Lewis Silkin

B2C Businesses: Are You At Risk Of Misleading Consumers On Price?

The Competition and Markets Authority (CMA) is consulting on draft guidance setting out how prices should be presented to consumers – including delivery charges, booking or admin fees, local taxes, joining fees and other sums that may make up the total price for a product or service.

United Kingdom Consumer

TS

Travers Smith LLP

New CMA Draft Guidance On Price Transparency: What You Need To Know

United Kingdom Consumer

BC

Bryan Cave Leighton Paisner

Love Holidays But Dislike Misleading Price Claims? So Does The ASA

United Kingdom Media & IT

LS

Lewis Silkin

European Commission Consults On Digital Fairness Act

United Kingdom Media & IT

LS

Lewis Silkin

Something To Chew On: UK Government Publishes Hotly Anticipated Update On HFSS Ad Ban

United Kingdom Media & IT

LS

Lewis Silkin

Upcoming UK Restrictions On Less Healthy Food And Drink Ads – What's The Impact On Sponsorships?

United Kingdom Media & IT

LS

Lewis Silkin

It's "Lights Out And Away We Go" For Aramco, As ASA Decides Not To Uphold Environmental Claims Complaint

United Kingdom Environment

LS

Lewis Silkin

The Data (Use And Access) Act's Data Protection Reforms – What Now?

European Union Privacy

TS

Travers Smith LLP

Media Supergrowers – AI, Adjacency, And Audience Expansion

United Kingdom Media & IT

A

AlixPartners

Fake Or Misleading Consumer Reviews: Time's Running Out To Put Your House In Order

United Kingdom Anti-trust

TS

Travers Smith LLP

The AdLaw Insights Podcast, With Brinsley & Geraint (Ep 6): Green Claims

United Kingdom Media & IT

LS

Lewis Silkin

The AdLaw Insights Podcast Is Out Now. EU Won't Believe The Latest Developments! EPISODE 6: Green Claims.

United Kingdom Media & IT

LS

Lewis Silkin

Which? Study Finds Widespread Breaches Of CMA's Green Claims Code

United Kingdom Environment

LS

Lewis Silkin

Drip Pricing – CMA Launches Much Anticipated Additional Consultation

United Kingdom Consumer

LS

Lewis Silkin

PECR Reform: Rules Relating To Electronic Marketing And Cookies In The UK

United Kingdom Privacy

MB

Mayer Brown

Is This The End Of #ad?

United Kingdom Media & IT

LS

Lewis Silkin

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Latest Videos

See more

Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

Let Us Help You Navigate The Future Of Green Claims In The EU (Video)

LS

Lewis Silkin

Developments In The Regulation Of Digital Advertising – Online Choice Architecture (Video)

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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