Sweden: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Investerare nekas skadestånd i hovrätten – trots styrelsens överträdelse av Prospektförordningen

Styrelsen i ett aktiebolag dömdes att betala skadestånd till investerare på grund av brott mot Prospektförordningen. En oenig hovrätt har ändrat domen. Hovrätten håller visserligen...

Sweden Commercial

KS

Kilpatrick Townsend & Stockton Advokat KB

The Swedish Consumer Agency (Konsumentverket) Criticises Several Insurance Companies

Following a review of the marketing linked to endowment insurance policies for consumers, the Swedish Consumer Agency is now criticising a number of insurance companies with regard to aspects...

Sweden Insurance

L

Lindahl

Marketing And Pricing Information In The Spotlight

Clean Eating AB and the influencer Katrin Zytomierska were recently judged to have contravened the rules on advertising in the Marketing Act. The judgment once again throws light on influencer...

Sweden Media & IT

L

Lindahl

Green Marketing - Challenges With Net Zero Claims March 6, 2023

As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing commercial value for companies to advertise themselves...

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Unfair Marketing: Ecolabeling

Sweden Media & IT

R

Rouse

Otillbörlig marknadsföring: Eko-märkning

Sweden Media & IT

R

Rouse

The Boundaries For Influencer Marketing Cooperations

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Consequences Of The New Swedish Gambling Act

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Alcohol Marketing Claims Including Subjective Opinions

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Marketing Of Tobacco Products By ECO Claims

Sweden Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Warehouse Storage Of Copyright-Infringing Products Amounts To Act Of Distribution

VB

Van Bael & Bellis

Swedish Court Finds That Booking.Com's Narrow Vertical Price Parity Clauses Infringe Article 101 TFEU

Sweden Media & IT

VB

Van Bael & Bellis

Stockholm Bans Sexist Outdoor Advertising

Sweden Media & IT

FK

Frankfurt Kurnit Klein & Selz

Re-Regulation Of The Swedish Gambling Market - New Operators & Games Of Chance Allowed

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Konsert Strategy & IP

IP In Divestitures And Acquisitions

Sweden Strategy

Konsert Strategy & IP

Food & Beverages

Sweden Healthcare

Konsert Strategy & IP

IPMS Implementation: Field-Tested Keys To Success

Konsert Strategy & IP

Sweden, Estonia And Lithuania: Investigations Opened Into Funding Provided By Russian Designated Person

European Union International

DM

Duane Morris LLP

Proposal On Limitation Of Alcohol Advertising In Social Media

Marketing of alcohol through social media has increased rapidly in recent years, most likely because of consumer's increased online presence combined with the limited possibilities to market alcoholic beverages in Sweden.

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Swedish Authorities Want To Prevent Alcohol Advertising And Sponsorship Through UK Broadcasting License

The Swedish Radio and Television Act ("SRTA") contains a prohibition on advertising of alcohol and sponsorship by alcohol companies in Swedish television and radio broadcasts.

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Marketing Loans As Free From Interest Due To Religious Reasons Has Been Considered As Misleading

In 2017 the Swedish Patent and Marketing Court (the Court) delivered a judgement concerning the application of freedom of religion within marketing law.

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Use Of Meta Tags In Marketing

The use of metatags in marketing, i.e. invisible keywords hidden in the code on websites which influence results on internet search engines, have been discussed in Sweden for many years.

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

New Guideline For Marketing In Blogs And Social Media In Sweden

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Sponsored Blog Posts Found To Have Breached Swedish Marketing Rules

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Swedish Market Court Prohibits Use Of Green Marketing

Sweden Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Court Confirms That A Press Release To Journalists Amounts To Prohibited Advertising Of Pharmaceuticals

Sweden Healthcare

BB

Bird & Bird (Sweden)

New Marketing Practices Act From July 2008

European Union Anti-trust

DC

Delphi & Co.

Swedish Market Court Dismisses Claim In Internet Deep Linking Case

Sweden Media & IT

Ba

Bird and Bird

The Gourmet-Case

European Union Consumer

S

Setterwalls

The Gourmet-Case

In February this year, the Swedish Market Court delivered a historic judgement, declaring the Swedish general ban on commercial advertising of alcoholic beverages in periodicals incompatible with EU law. Since it is probably the first time in Swedish legal history that a legislative act has been ruled out by a supreme court, the judgement was followed by extensive coverage in Swedish and international press.

European Union Consumer

S

Setterwalls

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Latest Videos

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1,49 Milliard € D'amende : Pourquoi L'UE A Annulé La Sanction Google? (Video)

HA

Haas Avocats

RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

3 Minutes On The Right Of Personal Portrayal (Video)

AM

Arendt & Medernach

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