South Africa: Social Media

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

AI Caricatures: What Are The Legal Concerns?

If you have accessed any social media platform recently, you will have likely been met with a wave of caricatures generated by artificial intelligence ("AI") tools.

South Africa Technology

E

ENS

South African Supreme Court Of Appeal Weighs In On Facebook Posts

The legal consequences of posting certain content on social media websites has landed many individuals in hot water in recent years.

South Africa Litigation

E

ENS

Profile Cloning On Social Media: Anatomy Of A Modern Confidence Scam And How To Defend Yourself

Visibility is the very currency of social media, yet that visibility also furnishes criminals with the raw material for a fast-growing form of fraud: profile cloning.

South Africa Media & IT

E

ENS

Coldplay, Kiss Cams And Corporate Consequences – Lessons For South African Employers

A viral kiss cam moment at a Coldplay concert ended the career of Astronomer's CEO, placed its Chief People Officer under an uncomfortable spotlight, and triggered a reputational firestorm...

South Africa Employment

E

ENS

Bald Denials And Unsubstantiated Conclusions In Pleadings: A Risky Litigation Strategy

South Africa Litigation

E

ENS

What Does This Meme? How Copyright Protected The "Success Kid" Meme

South Africa IP

AA

Adams & Adams

When Tweets Turn Toxic: Steps To Protect Your Company's Reputation After An Employee's Exit

South Africa Litigation

BI

Barnard Inc.

Social Media In The Dock: The Complex Role Of Emojis In Legal Disputes

South Africa Media & IT

AA

Adams & Adams

The Appeal Of Nutriwomen

South Africa Media & IT

E

ENS

META-morphosis: Exciting Developments In Respect Of The Enforcement Of ARB Complaints

South Africa Media & IT

AA

Adams & Adams

Influencer Marketing And Intellectual Property: How To Gain A Competitive Advantage

South Africa IP

AA

Adams & Adams

Can Social Media Posts Be Used As Evidence In Disciplinary Enquiries? (Podcast)

South Africa Employment

Deale Attorneys

Social Media Influencer Interdicted From Defaming Native Child Africa

South Africa Media & IT

E

ENS

TMT Comparative Guide

South Africa Media & IT

LT

Lisa Thornton Consulting

COMESA's Expanded Consumer Protection Mandate Of The CCCC

South Africa Anti-trust

BF

BREMER LF WLL

A Snapshot Of The National Minimum Wage For 2026

South Africa Employment

F

Fasken

The Dealmakers' Moment: Six M&A Trends Shaping 2026

Worldwide Commercial

Ai

Andersen in South Africa

Analysis: The Employment Laws Amendment Bill, 2025

South Africa Employment

FW

Fairbridges

2026 Budget Speech: Highlights

South Africa Tax

SG

SNG Grant Thornton

TikTok? Rather Not

It is a new age, and Generation Z, aptly known as Zoomers, are beginning to make up a large part of the workplace. With that comes employees who actively engage in all forms of social media.

South Africa Media & IT

CE

Consolidated Employers Organisation

Navigating The Iceberg – Harnessing The Power And Managing The Perils Of Digital Marketing And Social Media In Business

Digital marketing and social media are like an iceberg. What's visible – the power to reach a global audience, engage in real-time, and create impactful brand narratives – is just a fraction of the story.

South Africa Media & IT

CE

Consolidated Employers Organisation

The Importance Of Trade Mark Law In Twitter's Rebranding To X

In this article, we'll discuss Elon Musk's interesting decision to rebrand Twitter (which he purchased for a highly leveraged USD44-billion in October 2022), to X or X Corp.

South Africa IP

E

ENS

Social Media Versus Artificial Intelligence: A Digital Dystopia Of Illicit And Explicit Content

Social media platforms have incorporated AI primarily in the form of content recommendation systems. An example of a content recommendation system is where a user watches a video on a specific topic...

South Africa Media & IT

E

ENS

Let's BeReal: The Information Security Risks In The BeReal App

South Africa Privacy

E

ENS

Kanye West, And The Dangers Of Sharing IP

South Africa Media & IT

E

ENS

African Women On The Move: In Conversation With Social Media Marketer

South Africa Media & IT

SA

Songhai Advisory LLP

Regulator Sanctions Influencers Over Lotto Adverts – Comedians Do Not Get The Last Laugh After Failing To Disclose That Twitter Posts Were Paid Advertising

South Africa Media & IT

AA

Adams & Adams

TikTok's Preferential Moderation System Sets A Dangerous Legal Precedent

South Africa Media & IT

BI

Barnard Inc.

Legal Implications Of Being An Influencer

South Africa Media & IT

SI

SchoemanLaw Inc.

Does POPIA Apply To Social Media Posts?

South Africa Privacy

SI

SchoemanLaw Inc.

Getting Immersed In The Metaverse

South Africa Commercial

E

ENS

Legal Considerations In The Brand And Influencer Relationship

South Africa Media & IT

BI

Barnard Inc.

A Guide To IP Due Diligence Investigations In South Africa

South Africa IP

E

ENS

Does POPIA Apply To Social Media Posts?

The Protection of Personal Information Act, 4 of 2013 is to protect personal information and ensure that the right to privacy in terms of the Constitution is upheld.

South Africa Privacy

SI

SchoemanLaw Inc.

Getting Immersed In The Metaverse

The word "meta" has evolved very quickly from the slang of yesteryear to meaning something a lot more tangible and relevant to all of us.

South Africa Commercial

E

ENS

Legal Considerations In The Brand And Influencer Relationship

Neilsen Sports' latest global sport entertainment report has confirmed that, indeed, the tried and tested model of fandom and traditional viewership has been challenged.

South Africa Media & IT

BI

Barnard Inc.

A Guide To IP Due Diligence Investigations In South Africa

IP is often a key element in commercial transactions, whether this involves purchasing shares in a target company or acquiring a business outright.

South Africa IP

E

ENS

Facebook And The Right To Privacy

South Africa Privacy

Tf

Tabacks

Pointers For Becoming Famous On Social Media

Social media platforms Instagram, Facebook and TikTok have provided a (sometimes dangerously) easy way for wannabe celebrities to get themselves into the public eye.

South Africa Media & IT

KI

KISCH IP

"Add To Cart": Doing Business In A COVID-19 World Part 3 – Strategies To Protect Your Online Brand

As Albert Einstein said, "We can't solve problems by using the same kind of thinking we used when we created them." E-commerce has forever changed the way we shop ...

South Africa IP

KI

KISCH IP

Defamation In The Fifth Industrial Revolution: Can An Emoji Convey Defamatory Meaning?

With the now fast-paced world in the fifth industrial revolution, the legal sector is at the forefront of current global technological growth which makes for a powerful force to enable...

South Africa Litigation

SI

SchoemanLaw Inc.

The Expansion Of IP To Online Platforms

The advent of the global COVID-19 pandemic has been a challenging time for individuals and businesses alike. It has resulted in the need for many to work remotely through the use of technology.

South Africa IP

KI

KISCH IP

Conduct Standard For Banks And Amended Code Of Conduct: Rules For Advertising Non-Insurance Financial Services

South Africa Media & IT

E

ENS

Don't Let Your Emojis Get The Best Of You

South Africa Media & IT

KI

KISCH IP

Social Media And The Enforceability Of Contracts

South Africa Media & IT

Tf

Tabacks

Kylie Jenner And The Interplay Between Mistakes, Memes, Marketing And Trade Mark Protection

South Africa IP

KI

KISCH IP

Supreme Court Of Appeal Overrules High Court In Decision Over Whatsapp Message Contract

South Africa Media & IT

SI

SchoemanLaw Inc.

Technology And The Law | Instant Contracting

South Africa Commercial

AA

Adams & Adams

ENSafrica Telecoms And Media In Brief – Issue 7

South Africa Media & IT

E

ENS

No Rest For The Wicked Social Media Policy

South Africa Employment

CD

Cliffe Dekker Hofmeyr

ENSafrica Privacy In Brief - Issue 5

South Africa Privacy

E

ENS

Your Social Media Platforms – What Happens When You Die?

South Africa Technology

AG

Abrahams & Gross Inc.

Protecting Your Businesses Good Name In The Age Of Idle Complaint

South Africa Litigation

SI

SchoemanLaw Inc.

Can You Trust FaceApp With Your Face?

South Africa IP

KI

KISCH IP

Are You An Influencer? Then You May Well Need To Be A Follower …

South Africa Media & IT

E

ENS

The Complex Issue Of Privacy When On The Internet

South Africa Privacy

KI

KISCH IP

Tweeting Truthfully In Paid Posts – Advice For Brands And Influencers

South Africa Media & IT

AA

Adams & Adams

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Latest Videos

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The WhatsApp Privacy Policy Debate - Expresso Show 17 May 2021 (Video)

SI

SchoemanLaw Inc.

A Winning Combination (Video)

KI

KISCH IP

Social Media Images - When Can You Use Them (Video Content)

PP

Phukubje Pierce Masithela Attorneys

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