ARTICLE
11 August 2014

Public Broadcaster And Advertising Brokerage Use Tracking Cookies Without Consent

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Jones Day

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Jones Day is a global law firm with more than 2,500 lawyers across five continents. The Firm is distinguished by a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.
The Dutch Public Broadcasting Service and an online advertising brokerage company have been collecting personal data using tracking cookies.
Netherlands Privacy

The DPA has reviewed how the Dutch Public Broadcasting Service ("NPB") and an online advertising brokerage company have been collecting personal data using tracking cookies. The DPA concluded that both the NPB (source document in Dutch) and the advertising brokerage (source document in Dutch) infringed the Dutch Data Protection Act, as neither asked its website visitors for unequivocal consent. The DPA has yet to decide on sanctions, if any.

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