Malta: Advertising, Marketing & Branding

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Article
When History Misleads: The CJEU’s Approach To Deceptive Trademarks And Luxury Branding
The Court of Justice of the European Union has ruled on whether luxury brands can use historical dates in their trademarks when those dates suggest centuries of craftsmanship and heritage that don't actually exist. This landmark decision examines how false claims about a business's age may deceive consumers about product quality, particularly when tradition and prestige are key factors in purchasing luxury goods.
Malta IP
GA
Ganado Advocates
Article
Major Platform Hit With DSA Breach – What Could This Mean?
On the 6th of February 2026, the European Commission issued preliminary findings indicating that a major social media platform's design, specifically its use of infinite scroll, autoplay, push notifications and a highly‑personalised recommender system, may breach the Digital Services Act (DSA). This through fostering compulsive use and undermining users' mental and physical wellbeing, with particular concern for minors and vulnerable adults.
Malta Technology
BD
BDO Malta
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