Article
When Business Strategy Becomes Legal Strategy: The Audemars Piguet × Swatch Collaboration
Protecting a product shape is one of the hardest battles in IP law, and Audemars Piguet has been fighting it for years. The Royal Pop collaboration with Swatch reframes that battle entirely, demonstrating how what looks like a business partnership is actually a calculated legal strategy that builds the consumer recognition courts said was missing.
Eptalex Law Firm LLP