Cyprus: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Don’t Risk Your Brand: 9 Essential Trademark Tips Every Business Should Know
Michael Kyprianou Law Firm shares insights from their Intellectual Property Department on nine critical considerations for creating, protecting, and growing a brand. From selecting distinctive trademarks and conducting availability searches to securing digital assets and planning international protection, this guidance helps business owners avoid common trademark pitfalls in today's competitive digital marketplace.
Cyprus IP
MK
Michael Kyprianou Law Firm
Article
How To Start A Sweepstakes Business: Legal Requirements And Licensing Explained
Starting a sweepstakes business requires careful legal structuring to avoid gambling classification and regulatory penalties. Understanding the distinction between promotional sweepstakes and regulated gaming activities is essential for compliance across different jurisdictions. This guide examines the legal framework, licensing requirements, and corporate structures needed to operate a compliant sweepstakes company.
Cyprus Media & IT
MC
Michael Chambers & Co. LLC