Canada: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Sideline Conversations: The World Cup’s Biggest Controversies So Far (Video)
Hosts Aarij Wasti, Marlon Hill, and Juan Carlos Partida examine the legal and commercial controversies emerging from FIFA World Cup 2026, including federation overreach, government involvement in football governance, and immigration challenges affecting tournament participants. The episode also highlights standout commercial activations and celebrates Cabo Verde's unexpected tournament success.
Worldwide Media & IT
GW
Gowling WLG
Curated
Charging GST/HST On Digital Marketing Income In Canada: AdSense, NFTs, And Zero-Rating Risks
Canadian taxpayers, including content creators, influencers, and digital entrepreneurs, who earn income from digital marketing activities—including online advertising through platforms such as Google AdSense, promotional services linked to NFT projects, and sponsorship arrangements with offshore entities—often assume that this income is not subject to GST/HST or is automatically zero-rated because it involves non-Canadian counterparties.
Canada Tax
RS
Rotfleisch & Samulovitch P.C.
Article
Not So Nominal: Damages Available For Brand Owners Facing Evasive Counterfeiters
Companies invest significant resources in building consumer awareness and goodwill in their brands. Over time, strong brands come to represent more than just a product name or logo; they may signal a certain level of quality, reliability, trustworthiness and prestige to consumers. Brands develop consumer recognition with substantial investments in product development, marketing and customer service.
Canada IP
SB
Smart & Biggar
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