Canada: Advertising, Marketing & Branding

Advertising to children in Canada requires navigating a complex web of federal and provincial regulations, industry codes, and privacy laws that vary by medium and jurisdiction. Quebec's Consumer Protection Act imposes particularly strict prohibitions on commercial advertising directed at children under 13, with significant penalties for non-compliance. Understanding these layered requirements is essential for brands launching child-facing campaigns, from back-to-school promotions to food marketing and digi

As children's privacy becomes a defining regulatory priority in 2026, organizations face an increasingly complex web of obligations spanning federal frameworks, age-appropriate design codes, and emerging enforcement actions. From Canada's anticipated Children's Privacy Code to the UK's multimillion-dollar fines and the FTC's intensified COPPA enforcement, the landscape demands that any entity collecting minors' data understand how consent thresholds, age assurance mechanisms

Quebec's new Bill 24 prohibits businesses from using a person's identity or image in consumer advertising without consent, creating significant compliance obligations for companies using AI-generated content, synthetic voices, and digitally altered spokespersons. The legislation introduces broad enforcement powers and extends liability beyond content creators to platforms that distribute or facilitate unauthorized representations.

Canada’s federal government recently launched AI for All, a new national artificial intelligence (“AI”) strategy designed to increase AI innovation and adoption in Canada (the “AI Strategy”).

Vous avez planifié le concours parfait. Un prix attrayant, un fort engagement, un public enthousiaste. Vous cliquez sur « publier » et, quelques mois plus tard, vous recevez une lettre du Bureau de la concurrence.

The build up to each international sporting event gives us an exciting opportunity to watch world-class athletes face off, whether on the pitch, in the pool or down the slope.

On March 12, 2026, Bill 49, The Business Practices Amendment Act, was introduced by the Government of Manitoba. The Bill targets the growing use of personalized algorithmic pricing and has now received first reading.

The Competition Bureau (the "Bureau") has issued its Proposed Merger Enforcement Guidelines (the "Draft MEGs"). Once finalized, the Draft MEGs will replace the 2011 guidance. They come on the heels of significant amendments to the merger provisions of the Competition Act (the "Act")[1] and provide guidance on the statutory changes in addition to updating the Bureau general analytical approach in merger investigations.

As the men’s and women’s NCAA basketball tournaments reach their most-watched stages this weekend, a legal contest has been simultaneously unfolding off the court.