Canada: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Is It Viable? Is It Common? British Columbia Court Of Appeal Reinforces Requirements For Certification

This month, the Court of Appeal for British Columbia released two decisions within two days providing guidance on class action certification in the province: RateMDs Inc. v. Bleuler and Syngenta AG v. Van Wijngaarden.

Canada Litigation

TL

Torys LLP

The Implications Of AI On Performance Marketing

Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results...

Canada Media & IT

BJ

Bennett Jones LLP

Social Media Platform In The Privacy Hot Seat: Key Takeaways From The Privacy Commissioner's Report

In September 2025, the Office of the Privacy Commissioner of Canada (the "OPC"), together with its counterparts in Alberta, British Columbia, and Quebec (collectively, the "Offices"), commenced an investigation into the privacy practices of TikTok.

MT

Miller Thomson LLP

My Child Uses TikTok: Should I Be Worried About Their Privacy?

Kids are more online than ever. What used to be a way to conduct research, keep up with friends, and play the occasional game has transformed into a virtual world that is at the centre of life for many kids.

SL

Siskinds LLP

Legal Considerations For Live Streaming Content In Canada: What You Need To Know

Canada Media & IT

EC

Edwards Creative Law

Canada's Competition Bureau Issues Final Guidance On Anti-Greenwashing Rules: What Businesses Need To Know And Do To Comply

Canada Anti-trust

PL

Procido LLP

Beware Of Scam Modeling And Talent Agencies: How To Spot Fraud

Canada Media & IT

EC

Edwards Creative Law

Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

EC

Edwards Creative Law

From Purchase To Repair: How Bill 29 Reshapes Consumer Rights In Québec

Canada Media & IT

OH

Osler, Hoskin & Harcourt LLP

Trust Me, I'm An Influencer: An Overview Of Influencer Marketing In Canada

Canada Media & IT

BL

Borden Ladner Gervais LLP

Mid-year Legal Update: Ontario's Gaming Sector – 2025 Regulatory Developments

Canada Media & IT

GW

Gowling WLG

#ad Or #lawsuit? Investigating The Rise Of Class Action Litigation Targeting Influencer Marketing

Canada Media & IT

GW

Gowling WLG

Canada's Greenwashing Crackdown: New Guidelines & Private Right Of Action

Canada Anti-trust

BL

Borden Ladner Gervais LLP

The Trademark Four(Mula): Enforcement And Risk Mitigation

OH

Osler, Hoskin & Harcourt LLP

AI And Copyright - Who Owns AI-generated Content? (Podcast)

Canada Technology

F

Fasken

Amendments To The Competition Act Only One Step Towards A Truly Competitive Economy

Canada Anti-trust

F

Fasken

Regulating Deepfakes Through Copyright: Would Denmark's Proposed Approach Be Right For Canada?

MT

Miller Thomson LLP

Ontario Court Of Appeal Upholds Certification Of Class Proceeding On Behalf Of Cryptocurrency Traders: Confirms That The Novelty And Inherent Risk Of Such Financial Instruments Necessitates Adequate & Timely Disclosure

Canada Technology

DA

DMG Advocates

Streamlining Labour: Ontario's Legislative Shift On Labour Mobility

Canada Employment

C

CCPartners

No Harm? Still A Foul: BC Court Of Appeal Ups Privacy Stakes

In Insurance Corporation of British Columbia v. Ari, 2025 BCCA 131, the British Columbia Court of Appeal set an important precedent regarding damages for privacy breaches under the Privacy Act.

Canada Media & IT

MT

Miller Titerle + Company

Régime d'accès privé de la Loi sur la concurrence : Élargissement du champ d'application et nouvelle indemnisation pécuniaire

Des modifications à la Loi sur la concurrence (la « Loi ») qui élargissent le régime d'accès privé (le « régime ») de cette dernière sont entrées en vigueur le 20 juin 2025 (les « modifications »).

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Québec's New Language Law Changes: Is Your Business Compliant?

New rules governing how businesses can use trademarks, display signage and advertise have now come into effect in Québec, following the adoption of new provisions in the Regulation respecting the language of commerce and business.

BL

Borden Ladner Gervais LLP

Canada Expands Private Litigation Regime Under Competition Act: Expanded Scope And New Monetary Compensation

The Competition Act's (Act) expanded private litigation regime takes effect on June 20, 2025, (i) widening the range of conduct susceptible to private applications to the Competition Tribunal (Tribunal)...

Canada Anti-trust

BC

Blake, Cassels & Graydon LLP

Coming June 20, 2025 – Private Applications For Deceptive Marketing Practices

Canada Anti-trust

AK

Aitken Klee

Recent Charter Of The French Language Decision Affecting Trademarks In Signage And Advertising

F

Fasken

Dates liées à la législation visant à œuvrer pour les travailleurs et nouvelles exigences pour les employeurs en Ontario

Canada Employment

BC

Blake, Cassels & Graydon LLP

Top Six Considerations For Branded Residences In Ontario: Part 2

Canada Real Estate

MT

Miller Thomson LLP

La Charte de la langue française : de nouvelles obligations dès juin 2025

Canada Strategy

BB

BCF Business Law

The Charter Of The French Language: New Obligations As Of June 2025

Canada Strategy

BB

BCF Business Law

'Use' It Or Lose It: Demystifying Trademark Use And Its Impact On Your Rights

OH

Osler, Hoskin & Harcourt LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

Canada Media & IT

ML

McMillan LLP

Quebec's French Language Requirements For Commerce And Business: Reform Of The Charter Of The French Language

SB

Smart & Biggar

Navigating Post-Election Lobbying Compliance

Canada Government

TL

Torys LLP

'Use' It Or Lose It: Demystifying Trademark Use And Its Impact On Your Rights

All businesses employ some form of branding and marketing strategy and will inevitably encounter trademark law. There are few words in Canadian trademark law...

OH

Osler, Hoskin & Harcourt LLP

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

On May 2, 2025, the Commissioner of Competition filed a new drip pricing application before the Competition Tribunal, challenging certain conduct of Canada's Wonderland Company...

Canada Media & IT

ML

McMillan LLP

Quebec's French Language Requirements For Commerce And Business: Reform Of The Charter Of The French Language

This article provides an overview of French language requirements in Quebec for commerce and business under the Charter of the French language (RLRQ c. C-11) (the French Charter) and the Regulation respecting the language of commerce and business (RLRQ c. C-11, r. 9) (the Regulation).

SB

Smart & Biggar

Navigating Post-Election Lobbying Compliance

Canadians participated in the recent federal election in a variety of ways, including as campaign staff, volunteers, donors, and as registered third parties for election advertising or partisan activities...

Canada Government

TL

Torys LLP

Playing By The Rules: Key Insights For Promotional Contests In Canada

Canada Media & IT

BL

Borden Ladner Gervais LLP

Faster, Bolder, Better: Navigating The Fine Line Between Superiority Claims And Puffery In Canadian Sports Advertising

In the competitive world of sports marketing, advertisers often use superiority claims to stand out and capture consumer attention. These claims highlight the perceived advantages...

Canada Media & IT

GW

Gowling WLG

The YouTube-ification Of Canadian Copyright Law (Video)

Although it is battling for eyeballs with newer services like TikTok, YouTube is still a dominant player in the online video space.

PL

Procido LLP

Government Of Alberta Proposes Significant Changes To Provincial Election Laws

On April 29, 2025, the Government of Alberta tabled Bill 54, the Election Statutes Amendment Act, 2025. If passed, Bill 54 will change Alberta's election laws, amending seven separate statutes...

Canada Government

BJ

Bennett Jones LLP

Mandatory Front-of-package Labelling Compliance By 2026 — Are You Prepared?

In June 2022, Health Canada introduced new nutrition labelling regulations for prepackaged foods. A key feature of these regulations is the mandatory use of a front-of-package (FOP) nutrition symbol...

Canada Healthcare

BL

Borden Ladner Gervais LLP

Six Points À Retenir Concernant Les Résidences De Marque En Ontario : Première Partie

Canada Real Estate

MT

Miller Thomson LLP

La CSC annule les plafonds liés aux dépenses de publicité politique faite par des tiers en période préélectorale en Ontario

Canada Media & IT

BC

Blake, Cassels & Graydon LLP

SCC Strikes Down Ontario's Pre-Election Third-Party Political Advertising Spending Limits

Canada Government

BC

Blake, Cassels & Graydon LLP

2025 Election Compliance: Essential Rules For Broadcasters, Advertisers, Telephone Calls And Emails

Canada Media & IT

F

Fasken

Notice To Developers – BCFSA Pilot Program Extends Early Marketing Period For Large Developments

ML

McMillan LLP

Pressions économiques et occasions politiques : Règles d'engagement de dépenses pour l'élection fédérale canadienne de 2025

Canada International

BC

Blake, Cassels & Graydon LLP

Federal Court Emphasizes That Advertising Alone Is Not Sufficient To Show Use Of A Trademark For Goods

OW

Oyen Wiggs Green & Mutala LLP

Proudly Canadian: Navigating Regulatory Compliance For "Made In Canada" And "Product Of Canada" Claims

Canada Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Federal Election 2025 Contribution And Advertising Rules

Canada Media & IT

BJ

Bennett Jones LLP

Proudly Canadian: Navigating Regulatory Compliance For "Made In Canada" And "Product Of Canada" Claims

Canada Media & IT

MT

Miller Thomson LLP

Gaming The System? Manitoba Cracks Down While Alberta Follows Ontario's Lead

Canada Media & IT

GW

Gowling WLG

Canadian Market Entry: Key Considerations

Canada Commercial

MT

McCarthy Tétrault LLP

Supreme Court Of Canada Strikes Down Ontario's Third-Party Ad Spending Limits

Canada Media & IT

MT

McCarthy Tétrault LLP

Advertising During The Federal Election

Canada Media & IT

TL

Torys LLP

Supreme Court Strikes Down Ontario's Third-party Advertising Spending Limits As Unconstitutional

Canada Government

BL

Borden Ladner Gervais LLP

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Latest Videos

See more

Is Your Song Ready For A TV Or Film Placement? — Pitfalls To Avoid (Video)

EC

Edwards Creative Law

The YouTube-ification Of Canadian Copyright Law (Video)

PL

Procido LLP

Let The iGames Begin: What You Need To Know About Ontario's New iGaming Market (Video)

BL

Borden Ladner Gervais LLP

Accelerating Business Episode 10 | Shift Your Career Mindset With George McGehrin, President Of The McGehrin Group (Video)

GW

Gowling WLG

View 2017: Innovating For The Business With Katie Jamieson Of Herschel Supply Co. (Video Content)

BC

Blake, Cassels & Graydon LLP

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