Article
Show Me The AI: The EU AI Act's Transparency Obligations Now Apply
From 2 August 2026, the EU AI Act introduces mandatory transparency obligations requiring anyone using AI professionally in the EU market to disclose AI-generated or manipulated audio, video, images, and certain text content. These obligations apply to both AI providers and deployers, with non-compliance potentially resulting in fines of up to €15 million or 3% of global turnover.
Macfarlanes LLP