Worldwide: Sport

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Article
The Barclays Women's Super League Is All Set To Kick Off In Style
The Barclays Women's Super League is pioneering the use of Connected Ball technology, with Nike and Sportable introducing FIFA-certified smart ball sensors that track every touch, movement, and tactical decision in real-time. This groundbreaking implementation marks the first time any football league has deployed such comprehensive technology at scale, providing unprecedented performance data to players, coaches, and fans alike.
United Kingdom IP
MC
Marks & Clerk
Article
ROGON, RRC Sports And The Football Ecosystem: CJEU Tackles The Scope Of The Public-interest Exception
The Court of Justice of the European Union has issued two landmark rulings examining when sporting regulations that restrict competition can be justified by legitimate public-interest objectives. These decisions clarify the scope of the Wouters/Meca-Medina doctrine and its application to rules governing football agents, both at national and international federation levels.
United Kingdom Anti-trust
M
Macfarlanes LLP
Article
Why Sporting Sponsorship And Advertising Should Start With Trade Mark Protection
Sporting sponsorship offers businesses a powerful opportunity to build emotional connections with audiences, but the real value lies not in temporary campaigns—it lies in protecting the brand itself. Before investing in marketing or sponsorship, businesses must ensure their trade marks are properly registered and protected, transforming goodwill and recognition into enduring commercial assets that outlast any single event or advertisement.
Scotland IP
MC
Marks & Clerk
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