Worldwide: Advertising, Marketing & Branding

When Nigerian Breweries used crowd footage from a sponsored event in its advertising campaign, it triggered a landmark data protection ruling. The Lagos High Court determined that identifiable photographs constitute personal data under Nigeria's 2023 Data Protection Act, and that generic venue notices cannot authorize commercial use of attendees' images.

Explore eight compelling intellectual property cases and developments, from a single patent generating $229 million in royalties to major brand disputes between 7-Eleven and Nike, pharmaceutical advertising battles...

Instagram's viral colour-swatch trend has brands proving their visual identity without logos or names—but does consumer recognition translate into legal protection? This analysis explores whether colour alone can function as a trade mark under South African law, examining the high evidential threshold required and lessons from landmark disputes involving Cadbury's purple and Louboutin's red sole.

FIFA's commercial framework requires host venues to conceal non-sponsor branding during the World Cup, leading Levi's Stadium to be temporarily rebranded. When Levi's iconic batwing logo was covered with a white sheet, the company transformed this restriction into a powerful marketing moment that demonstrated the true strength of brand recognition and the difference between a trademark and a brand.

Artificial intelligence systems are already processing personal data and making consequential decisions across Nigerian industries, from finance to healthcare. While many assume AI remains unregulated in Nigeria until dedicated legislation arrives, organisations deploying credit-scoring algorithms, automated recruitment tools, and clinical decision-support models may already be subject to binding legal obligations under the country's existing data protection framework.

When Mirra Andreeva wore a jacket emblazoned with "I want to thank myself" after winning the French Open, the phrase sparked more than social media buzz—it raised critical questions about when memorable words cross the line from cultural moment to protectable brand. This analysis explores the legal boundaries between quotable expression and trademark protection, examining how context, commercial use, and consumer perception determine whether a phrase deserves intellectual property protection.

Digital advertising has become central to brand visibility and market engagement across sectors. Increased reliance on social media...

The 2025/2026 Africa Cup of Nations was memorable for its colourful team exhibitions, performances, and drama that held public attention for the duration of the event and way after.

An interesting matter dealing with children's food packaging was reported recently, where the underlying dispute overlaps beautifully with the world of Intellectual Property - in particular...