Worldwide: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
Betting Sector Faces New Advertising Rules Starting July
Brazil's Federal Government has issued two new administrative orders that significantly expand regulatory obligations for advertising in the fixed-odds betting sector, imposing mandatory warning requirements and prior verification duties not only on betting operators but across the entire advertising ecosystem—including agencies, platforms, and social media networks. What specific compliance steps must advertising intermediaries now take to avoid enforcement action, and how do these rules reshape liab
Brazil Media & IT
KL
KLA Advogados
Article
Greenwashing In The Carbon Market Receives First Conviction In Brazil
A São Paulo court has issued a landmark ruling ordering a company to pay BRL 5 million in damages for insufficient environmental disclosure regarding voluntary carbon credits. The decision addresses how companies communicate sustainability initiatives to consumers, focusing on the adequacy of information provided about emissions calculations, credit traceability, and the connection between payments and emission-reduction projects.
Brazil Consumer
KL
KLA Advogados
Article
Greenwashing no mercado de carbono tem primeira condenação no Brasil
A 6ª Vara Cível de São Paulo condenou uma empresa a R$ 5 milhões por danos morais coletivos devido à comunicação ambiental insuficiente sobre créditos de carbono voluntários. O tribunal considerou que o uso de expressões genéricas como "compensação" e "neutralização", sem metodologia clara de cálculo, rastreabilidade dos créditos ou vínculo entre valores pagos e projetos específicos, configura publicidade enganosa
Brazil Consumer
KL
KLA Advogados
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