Worldwide: Advertising, Marketing & Branding

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Article
Zee v. Nykaa (India): What Every Brand And Their Counsel Needs To Know About Music On Instagram
Zee Entertainment has filed a lawsuit against Nykaa for using copyrighted songs in Instagram reels without proper commercial licensing, seeking $200,000 in damages. The case highlights a critical gap in how brands use social media music libraries: while Instagram permits personal use of licensed music, commercial content requires separate synchronisation licenses that most brands fail to obtain.
India IP
GA
Global Advertising Lawyers Alliance (GALA)
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