Worldwide: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
When Promotion Becomes Liability: FSSAI’s Warning To Food Influencers In India
India's food safety regulator has issued a stark warning to celebrities and social media influencers: verify health and nutritional claims before promoting food products, or face potential legal consequences. As influencer advertising violations surge to over 21% of all advertising complaints, the question of accountability has moved from public backlash to formal regulatory scrutiny, with recent show-cause notices issued to major Bollywood stars.
India Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
New Trademark Law In China Takes Effect On 1 January 2027: What Businesses Need To Know
China's revised Trademark Law, effective January 1, 2027, introduces sweeping reforms to combat bad-faith trademark filings and strengthen genuine use requirements. The new legislation expands tools for tackling trademark squatting, introduces administrative penalties for malicious filings, and enhances protection for well-known brands while tightening regulations on misleading trademark use. Brand owners must adapt their filing strategies and monitoring processes to navigate the shift from a registration-c
China IP
MB
Mayer Brown
Article
Molly Tea - A Rare Look At Chinese IP
A Chinese court ruled that Molly Tea's floral logo infringed Louis Vuitton's registered trade marks, awarding $1.5 million in damages despite public backlash. The case sparked debate about Western luxury brands claiming exclusive rights over geometric floral motifs that resemble traditional Chinese decorative patterns. This landmark decision offers critical insights into how Chinese courts assess trade mark similarity, consumer perception, and cross-industry brand protection.
China IP
E
ENS
Article
SEBI’s Proposal For A Common Advertisement Code: Financial Advertisements Under The Regulatory Lens
India's securities regulator has proposed a unified advertisement framework that would replace fragmented approval requirements with standardised post-issuance reporting for financial intermediaries. The consultation paper introduces common principles for risk disclosure, performance presentation and promotional claims across multiple categories of regulated entities. How will this shift from prior approval to retrospective supervision affect compliance practices in India's securities market?
India Finance
L
Lexplosion Solutions Private Limited
Article
Thailand Releases New Draft PDPA Guidance On Lawful Bases And Marketing
Thailand's data protection regulator has published draft guidance on lawful bases for processing personal data and marketing practices under the PDPA. The guidance introduces a five-step process for selecting lawful bases, emphasizes separating marketing consent from core services, and addresses AI-driven marketing transparency. Organizations processing personal data in Thailand face new expectations around accountability, consent management, and documentation of compliance efforts.
Thailand Privacy
TG
Tilleke & Gibbins
Article
Will The Real Swim Shady, Please Stand Up?
Eminem's legal team has challenged an Australian beach lifestyle brand's trade mark application, arguing that 'Swim Shady' is confusingly similar to his iconic 'Slim Shady' persona. Australia's Registrar of Trade Marks has now ruled on whether the rapper's existing Australian registrations provide sufficient grounds to block the beach brand's application, with the decision turning on evidence of genuine use across merchandise categories.
Australia IP
B
Boult Wade Tennant
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