Article
Of Drugs And DTC Platforms: American Consumerism, TrumpRx, Telehealth, And The Specter Of Congressional Intervention
Debated is the genesis of the first direct-to-consumer drug concept in the U.S. Going back to at least 2011, Pfizer's "unorthodox" Diplomat Specialty Pharmacy partnership aimed to launch Lipitor DTC in the face of generic competition.
Sheppard