Bulgaria: Advertising, Marketing & Branding

Bulgaria has introduced a new licensing regime for gambling affiliate operators, requiring separate licences for performance-based promotion of gambling games. The amendments impose strict compliance obligations, substantial government fees, and significant financial penalties for violations, fundamentally changing how affiliate marketing is regulated in the Bulgarian gambling sector.

Only the price, effectively applied for a period of at least one month, can be used as a reference price in the announcement of a discount offer in Bulgaria.