India: Advertising, Marketing & Branding

The advent of digital advertising has brought trademark law into direct conflict with online market practices, particularly keyword bidding. The use of competitors’ trademarks by businesses to promote their own goods and services, albeit as invisible keywords, has often been debated as “infringement”, thereby causing unfair advantages and consumer confusion.

In this episode, we break down a key regulatory decision by the Bihar Real Estate Regulatory Authority involving a penalty imposed on Alphabet Infra Pvt. Ltd. for advertising a real estate project...

Surrogate advertising is often treated as a "marketing workaround". In reality, it is better understood as a legal and commercial risk management exercise - where one creative decision, one brand extension launch, or one influencer post can potentially trigger regulatory scrutiny, reputational damage, and litigation exposure.

The unregulated exponential rise of social media platforms has transformed the marketing and content dissemination landscape, which is now increasingly evident in the adaptive patterns of users and the content management practices of these platforms.

India's e-commerce and digital retail ecosystem comprising marketplaces, D2C brands, omnichannel retailers, quick-commerce platforms, social commerce intermediaries and loyalty programs is fundamentally built on data.

AD11 agreed to discontinue the use of the "Dream11" mark in India, following which the Delhi High Court referred the parties to mediation.

In the digital economy, identity is no longer just personal, it is an asset, a brand and increasingly, a target

Whenever a person logs into a website, Anonymous cookies or similar technologies starts tracking their activity, following them across websites until the browser is closed and in some cases even beyond.

Signage plays a crucial role in business visibility, branding, and customer engagement, making it an essential aspect of urban commercial spaces.