India: Advertising, Marketing & Branding

The Food Safety and Standards Authority of India (“FSSAI”) has, over the course of late May 2025, taken two connected regulatory steps aimed at curbing misleading claims on packaged food labels. First, FSSAI issued a formal advisory to all Food Business Operators (“FBOs”) directing them to discontinue the use of the term “100%” on food labels, packaging, and promotional material. Second, and consistent with the concerns underlying that advisory, FSSAI issued a detailed notice to a confectionery company in India, flagging specific instances of non-compliant labelling and misleading claims across several of its product lines.

India's securities regulator has proposed a unified advertisement framework that would replace fragmented approval requirements with standardised post-issuance reporting for financial intermediaries. The consultation paper introduces common principles for risk disclosure, performance presentation and promotional claims across multiple categories of regulated entities. How will this shift from prior approval to retrospective supervision affect compliance practices in India's securities market?

Launching a new business involves more than product development, funding and customer acquisition. One of the most valuable assets a company builds over time is its brand identity. Business names, logos, slogans...