Thailand: Advertising, Marketing & Branding

Thailand's insurance regulator has drawn a clear line between educational content and regulated activity on social media, establishing new compliance obligations for influencers and content creators who discuss insurance products online. The guidelines introduce strict disclosure requirements, preapproval workflows, and monitoring duties that will reshape how insurance companies engage digital creators.

On July 9, 2025, Thailand issued a notification that introduces comprehensive operational requirements for digital platform service providers operating as goods marketplaces...

Thailand has issued a regulation on advertising content—including language-related requirements—securing the right of consumers to clear and fair advertising.