Thailand: Advertising, Marketing & Branding

Thailand's Office of Insurance Commission has issued new regulations requiring insurers to deliver policies electronically by default, implement enhanced risk management controls, and establish stricter oversight of advertising and sales conduct. The amendments introduce significant data-reporting obligations and expanded compliance requirements for insurers, agents, brokers, and third-party advertisers operating in Thailand's insurance market.

Thailand has enacted amended alcohol control legislation that significantly tightens restrictions on marketing and advertising, strengthens enforcement, and creates mechanisms to support the country's tourism objectives.

Electronic commerce, commonly known as e-commerce, refers to the Internet-based buying and selling of services and products via electronic means.