Belgium: Advertising, Marketing & Branding

The Court of Justice of the European Union has delivered a landmark judgment addressing whether political parody and freedom of expression can justify the unauthorized use of a famous trade mark. When Belgian political party Vlaams Belang appropriated IKEA's distinctive branding to promote its immigration reform programme, the resulting legal battle forced European courts to balance fundamental rights: the trade mark owner's property rights against the political actor's freedom of expression.

The email from Lenovo featured text which stated "You're in the know. Insiders get first access to email exclusive deals, product releases, and Lenovo news. Get 10% off any product".

Since 2 February 2022, management companies of AIFs and UCITs must comply with the new ESMA Guidelines on Marketing Communications which further outline the harmonised marketing communication requirement across the EEA ...